# Allied ROI > Allied ROI is a US consulting agency for founder-led businesses. We build AI agents, sales systems and custom software, and advise on growth, acquisitions and exits. We work with founder-led businesses across the United States in 14 industries. Every engagement starts with a free 30-minute clarity call with founder Chris Mayrs. The exact scope and price come in writing after the free clarity call. Key facts: - Name: Allied ROI - What it is: a consulting agency for founder-led businesses - Founder: Chris Mayrs (https://chrismayrs.com) - Area served: United States - Email: Hello@AlliedROI.com - Phone: +1-847-874-8488 - Book the free clarity call: https://alliedroi.com/lets-talk - Industries: Law Firms, Insurance Agencies, Solar Companies, Consulting Firms, Construction Companies, HVAC Companies, Plumbing Companies, Roofing Companies, SaaS Companies, E-Com Brands, IT Consultants, Real Estate Brokerages, Real Estate Investors, Business Brokers - Services: Strategy Sessions, Growth Advisory, Fractional CTO, Web Development, Software and Product Development, Marketing, AI Implementation, AI Agents, IT Support and Advisory, Sales Training - How AI work runs: a person approves anything a customer sees ## Services - [Strategy Sessions](https://alliedroi.com/services/strategy-sessions): A strategy session is one working session, 60 minutes or a 3-hour block, where Allied ROI names the constraint holding a founder-led business back. You send the numbers ahead. You leave with a short written conclusion, and a proposal only if an engagement makes sense. - [Growth Advisory](https://alliedroi.com/services/growth-advisory): Allied ROI's growth advisory puts a senior operator in a founder-led company for half a day to two days a week. You get a written plan in the first 30 days and a weekly operating cadence with your sales lead, so growth stops depending on the founder in every deal. - [Fractional CTO](https://alliedroi.com/services/fractional-cto): Allied ROI provides a fractional CTO for founder-led companies, one or two days a week. The work covers architecture decisions written down, vendor and hiring calls you should not take alone, and a system of record for the company, from a team that ships its own platforms. - [Web Development](https://alliedroi.com/services/web-development): Allied ROI builds websites for founder-led businesses that state the offer and qualify buyers. Each build covers design, copy and technical SEO, with a CRM and forms wired to your pipeline, so every inquiry lands in a pipeline instead of an inbox. An express tier runs in 14 days. - [Software and Product Development](https://alliedroi.com/services/software-development): Allied ROI builds custom software, web apps and mobile apps for founder-led businesses. Every build starts with a two-week discovery sprint, then a fixed-scope build or a dedicated team. The repository and the cloud accounts are in your name, so you own the code. - [Marketing](https://alliedroi.com/services/marketing): Allied ROI runs marketing for founder-led businesses one channel at a time, for at least 90 days. The offer and channel are chosen before spend, the pages and tracking are built, and the numbers are read every week, with a stop rule for anything that misses its cost target. - [AI Implementation](https://alliedroi.com/services/ai-implementation): Allied ROI adds AI to founder-led companies with a two-week AI Opportunity Audit across the real workflow, then an implementation sprint on the workflow that clears the bar. Where a model would add risk, you get a written no. A person still approves anything a customer sees. - [AI Agents](https://alliedroi.com/services/ai-agents): Allied ROI builds custom AI agents for founder-led businesses: the agent, its tools and an approval gate, with the code and prompts in your repository. The default output is a draft a person approves. Managed operation, with monitoring, tuning and a monthly review, is optional. - [IT Support and Advisory](https://alliedroi.com/services/it-support): Allied ROI provides managed IT support for founder-led teams that have outgrown a break-fix vendor: managed endpoints and the security stack. Optional IT advisory, as a vCIO, covers vendor, risk and roadmap decisions, written down. - [Sales Training](https://alliedroi.com/services/sales-training): Allied ROI trains sales teams at founder-led companies with a one-day intensive for up to 20 people, or a 90-day Sales System install. The team practices against its own calls, not a generic script, and ongoing coaching is optional. ## Industries we work with - [All industries](https://alliedroi.com/industries): The 14 industries Allied ROI works with, with each one's bottlenecks and what we build. - [Law Firms](https://alliedroi.com/industries/law-firms): Allied ROI builds AI intake, consult booking and lead follow-up systems for Law Firms in the US. The AI collects the facts, routes the matter for a conflict check and drafts follow-up for a person to approve; it never evaluates a case or gives legal advice. The work starts with a free 30-minute clarity call with founder Chris Mayrs. - [Insurance Agencies](https://alliedroi.com/industries/insurance-agencies): Allied ROI builds quote follow-up, renewal reminder and cross-sell review systems for Insurance Agencies in the US. The AI drafts messages and books reviews from your agency management system, a person approves every message, and a licensed agent handles all coverage advice. The work starts with a free 30-minute clarity call with founder Chris Mayrs. - [Solar Companies](https://alliedroi.com/industries/solar-companies): Allied ROI builds speed-to-lead systems, proposal follow-up and appointment setting for solar companies in the US. Leads are contacted within minutes under consent rules the owner signs off, and homeowners are followed up from the first call to the signed contract. The work starts with a free 30-minute clarity call with founder Chris Mayrs. - [Consulting Firms](https://alliedroi.com/industries/consulting-firms): Allied ROI builds outreach, follow-up and proposal systems for Consulting Firms in the US. AI drafts the outreach and the first version of each proposal, a partner approves every message, and booked calls land on the right calendar. The work starts with a free 30-minute clarity call with founder Chris Mayrs. - [Construction Companies](https://alliedroi.com/industries/construction-companies): Allied ROI builds bid follow-up, job-status tracking and client updates for Construction Companies in the US. The systems pull from the project and estimating tools a contractor already uses, and every client update is approved by a person before it goes out. The work starts with a free 30-minute clarity call with founder Chris Mayrs. - [HVAC Companies](https://alliedroi.com/industries/hvac-companies): Allied ROI builds call and web-lead booking, maintenance-agreement renewals and replacement-quote follow-up for HVAC Companies in the US. The systems connect to the field-service software the shop already runs, and every customer message follows rules the owner signs off. The work starts with a free 30-minute clarity call with founder Chris Mayrs. - [Plumbing Companies](https://alliedroi.com/industries/plumbing-companies): Allied ROI builds after-hours call answering, emergency dispatch and review requests for Plumbing Companies in the US. Calls are sorted by urgency, the on-call plumber gets the job with the details they need, and every customer message follows rules the owner signs off. The work starts with a free 30-minute clarity call with founder Chris Mayrs. - [Roofing Companies](https://alliedroi.com/industries/roofing-companies): Allied ROI builds inspection booking, estimate follow-up and storm-season lead sorting for Roofing Companies in the US. Homeowners filing insurance claims get clear next steps, and every customer message follows rules the owner signs off. The work starts with a free 30-minute clarity call with founder Chris Mayrs. - [SaaS Companies](https://alliedroi.com/industries/saas-companies): Allied ROI builds trial and demo follow-up, user onboarding and repeatable sales processes for founder-led SaaS companies in the US. We also act as a fractional CTO when the product itself is the constraint. The work starts with a free 30-minute clarity call with founder Chris Mayrs. - [E-Com Brands](https://alliedroi.com/industries/ecommerce-brands): Allied ROI builds abandoned-cart recovery, post-purchase and win-back flows, and AI-drafted support for founder-led e-commerce brands in the US. Every customer message an AI writes is approved by a person or follows rules the owner signed off. The work starts with a free 30-minute clarity call with founder Chris Mayrs. - [IT Consultants](https://alliedroi.com/industries/it-consultants): Allied ROI builds outreach, ticket triage and QBR and renewal systems for IT Consultants and managed service providers in the US. AI drafts outreach and sorts incoming tickets in your PSA, and a person approves every client-facing message. The work starts with a free 30-minute clarity call with founder Chris Mayrs. - [Real Estate Brokerages](https://alliedroi.com/industries/real-estate-brokerages): Allied ROI builds lead routing, long-term follow-up and agent recruiting systems for Real Estate Brokerages in the US. We connect the portals, the website and the CRM so every inquiry reaches an agent fast, and every AI-drafted message is approved by a person or follows rules the broker signed off. The work starts with a free 30-minute clarity call with founder Chris Mayrs. - [Real Estate Investors](https://alliedroi.com/industries/real-estate-investors): Allied ROI builds seller lead capture, long-term follow-up and deal tracking systems for Real Estate Investors in the US. We pull leads from mail, cold calling, texting, PPC and driving for dollars into one CRM, and every AI-drafted message to a seller is approved by a person or follows rules the investor signed off. The work starts with a free 30-minute clarity call with founder Chris Mayrs. - [Business Brokers](https://alliedroi.com/industries/business-brokers): Allied ROI builds buyer qualification, NDA workflows, buyer follow-up and seller update systems for Business Brokers in the US. Inquiries from listing sites and your website are screened, NDAs go out and come back without manual email, and every AI-drafted message is approved by a person or follows rules the broker signed off. The work starts with a free 30-minute clarity call with founder Chris Mayrs. ## About and contact - [About Allied ROI](https://alliedroi.com/about): Who Allied ROI is, founder Chris Mayrs, what we do, how the work runs, and who it is for. - [Let's talk](https://alliedroi.com/lets-talk): Book the free 30-minute clarity call, call (847) 874-8488, or email Hello@AlliedROI.com. - [Services overview](https://alliedroi.com/services): Every service, grouped into advice, more sales, AI and software, and technology and IT. ## Outcomes - [Scale](https://alliedroi.com/growth): - [Build](https://alliedroi.com/build): - [Acquire](https://alliedroi.com/acquisitions): - [Exit](https://alliedroi.com/exit): ## Free tools and reading - [Business Valuator](https://alliedroi.com/business-valuator): - [Required Reading](https://alliedroi.com/required-reading): - [SDE vs EBITDA: Which Number Actually Determines Your Business Value?](https://alliedroi.com/articles/sde-vs-ebitda): Most owners use the wrong one. SDE and EBITDA differ by a full owner's salary and carry completely different multiples, so mixing them up can misstate your value by two to three times. - [What Multiple Will Your Business Sell For? 2026 Benchmarks by Industry and Size](https://alliedroi.com/articles/business-valuation-multiples-by-industry): Real closed transaction data, not asking prices. Median multiples by industry and by revenue band, drawn from published IBBA Market Pulse, DealStats, and BizBuySell figures, with the dates and sources shown. - [The Complete Guide to EBITDA Add-Backs (And the Ones Buyers Reject)](https://alliedroi.com/articles/ebitda-add-backs-guide): Adjusted EBITDA typically runs 20 to 50 percent above reported EBITDA. 3 million at closing. - [Why Most Free Business Valuation Calculators Are Wrong](https://alliedroi.com/articles/why-free-valuation-calculators-are-wrong): Many free calculators are built by brokers who benefit from a high number. Others use a single flat multiple, or data that is a decade old. Here is how to tell a credible estimate from a marketing tool. ## Optional - [Brands](https://alliedroi.com/brands): The platforms and companies Allied ROI built and runs. - [Allied AOS](https://alliedroi.com/brands/allied-aos): Your HQ for a team of AI agents. - [Allied Spot](https://alliedroi.com/brands/allied-spot): The CRM that keeps every lead moving. - [Allied Tribes](https://alliedroi.com/brands/allied-tribes): Find the people who belong in your life. - [Business Valuation](https://alliedroi.com/brands/business-valuator): What is the business worth today? - [Allied App Security](https://alliedroi.com/brands/allied-as): Find the holes before someone else does. - [Lesson Learners](https://alliedroi.com/brands/lesson-learners): Know yourself, in one free report. - [Allied Heir](https://alliedroi.com/brands/allied-heir): We solve estates no one else can. - [Allied Acquisition](https://alliedroi.com/brands/allied-acquisition): An offer within one business day. A close in 7–70 days. - [Allied Life Financial Group](https://alliedroi.com/brands/allied-lfg): Whole life, annuities, final expense, and trust advisory. - [chrismayrs.com](https://alliedroi.com/brands/chris-mayrs): Building businesses. Sharing lessons. - [Builders Club](https://alliedroi.com/builders-club):